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Pattern · 07 / 08

The Copying Follower

You do what others do because it looks like it works. You copy structures, formats, words, and still the result lags.

The Copying Follower — Your Unicorn Way

What keeps you small

The pattern

You try to move inside someone else’s system. A strategy that doesn’t fit you doesn’t work.

The shift

What moves you forward

Stop copying, start owning. Learn from others, apply it your way.

A quote

It’s done with doing the same thing as everyone else.

Your strength

You learn fast, you recognise quality, you know what works. That sharpness is a gift.

The question for you

Which part of you is too uniquely you to ever copy from someone else?

How this pattern shows up

In your ordinary week

  • 01You read how someone else did it and almost copy it whole.
  • 02You went to a webinar yesterday and try the same style now.
  • 03You catch yourself speaking someone else’s words in a conversation.

Three first steps

To do today

  1. 1Write one page without reading or checking anything first.
  2. 2Take one line that isn’t yours and rewrite it entirely.
  3. 3Ask yourself: ‘what would I say if I forgot what they said?’
See a workbook preview

What you might ask about this pattern

The Copying Follower

What’s wrong with learning from others?

Nothing, on the first layer. The pattern is in the second layer, when you take their words without putting them through yourself.

How do I find my own voice?

By first being quiet from others. Two weeks of not reading what colleagues post, and listening to what remains.

Why do I feel like a fraud when I do my own thing?

Because it feels unusual. The pattern calls that ‘not legitimate’. It is the first time you actually are.

Can I follow no one at all?

Sure. But as input, not as blueprint. Read, and always rewrite yourself.

But is this really your pattern?

Seven questions expose it. Plus a workbook written for your specific type.